#282 How to Save the World – tipping points of social diffusion with Katie Patrick of Hello World Labs
‘If you’re not changing the numbers, you’re not changing the world.’ So says this week’s guest, Katie Patrick. Katie Patrick is a Silicon Valley based environmental engineer, climate action designer, and author of How to Save the World: How to Make Changing the World the Greatest Game We’ve Ever Played, now taught in Harvard University’s graduate program and top recommended reading material by UNEP.
Katie specializes in designing innovative apps, dashboards, and campaigns that drive environmental action by leveraging insights from behavioural science and game design. Her work combines rigorous research with creative execution to develop solutions that inspire sustainable behaviors and measurable impact. She has advised the United Nations Environment Programme (UNEP), NASA Jet Propulsion Laboratory (JPL), Google, the U.S. State Department, the University of California, the European Commission, Dassault Systèmes, the Institute for the Future, Magic Leap, and Stanford University, as well as numerous startups focused on behavior design for environmental action.
Katie is passionate about biophilic design and envisions a future shaped by ecotopian principles. Her thought leadership has been recognized globally; she delivered a TEDx talk in 2020 and spoke at the UN General Assembly in 2021 on the role of creativity, optimism, and imagination in environmental change.
In our conversation, we range wide and deep through and across the ways each of us can bridge the divides in our cultures and bring change to our local worlds – and thus to the wider world, exploring the power of gamification, evidence base and feedback loops to create real, enduring change.
Episode #282
LINKS
Hello World
Climate Action Design School
Katie on Linkedin
Katie’s TED Talk
Katie’s Book
Katie’s Podcast
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